India's Smartwatch Market Crashes 34%: How Rugged Innovation & 100-Day Battery Defy the Downturn

Introduction

The Indian wearable market, a sector once buzzing with promise—hit a wall in 2024.

According to IDC's India Monthly Wearable Device Tracker on February 14, 2025, India's wearables shipments fell year-on-year for the first time in a year, down 11.3% to 119 million units.

And the smartwatch shipments crashed by 34.4% year-over-year (YoY) to 35 million units, with the category's market share collapsing from 39.8% in 2023 to 29.4%. And the fourth quarter (4Q24) saw a staggering 49% YoY decline. IDC attributes this "cliff-like drop" to a critical lack of innovation, price wars, and homogenized products. Below is the TOP 5 Indian smartwatch brands' market share, Year-over-Year growth details: 

Why the Sharp Decline? 

1. Lack of Innovation & Product Homogeneity

IDC point the most important factor is "lack of substantial innovation and technological upgrades", Smartwatches have flooded the market in recent years, many are copycats, similar design, similar basic features. Without groundbreaking upgrades, consumers see little reason to swap out their current devices for new ones. This lack of differentiation has sapped consumer enthusiasm, accelerating the clearance of generic manufacturers and stalling demand

2. Price Wars:

The Indian smartwatch market has been a battleground for price wars, especially in the low-end segment. Major brands have slashed prices to capture market share, resulting in a 9.1% decline in average selling price (ASP) to $23.5 by 2024. While this strategy drove early growth, it backfired. Thin profit margins left little room to invest in R&D, leaving the company stuck in a cycle of producing cheap, bland devices. Even at the high end of the market (over $200), shipments fell 13.1 percent, despite a slight increase in market share from 2.1 percent to 2.8 percent, suggesting that price reductions alone can't mask a lack of innovation.

How We're Combating the Crisis: Quality and Innovation as Cornerstones

1. Rigorous Quality Control:

Every smartwatch undergoes 200+ stress tests, including water resistance, drop durability, and battery performance checks, dust test.... Our defect rate is 0.8%, far below the industry average.

2. Consumer-Driven R&D:

We often collect end-user feedback to upgrade our products. For example, we developed the market-exclusive X1, X1Pro, and X3 products, the Smartwatch with 100-Day Battery,. this selling point has helped them stand out from their competitors and has helped them increase profits. We also keeping to improve the performance of the products, for example, adopting professional health algorithms such as Gomore and Savvy to our smart watches to improve sports data analysis and sleep data.

Explore our exclusive rugged smartwatch with 100-day standby time and unique design:

X1_Leadoys Technology Co., Ltd.

X3_Leadoys Technology Co., Ltd.

Source: https://www.idc.com/getdoc.jsp?containerId=prAP53199725