The Rising Outdoor Tech Market: Brazil's Booming Adventure Market & Opportunities for Outdoor Smartwatches

Brazil's Market Overview

The outdoor technology sector in South America is witnessing remarkable growth, fueled by a youthful, tech-savvy population, expanding internet access, and strong government backing of the tech industry. Among the region's emerging markets, Brazil stands out not only as Latin America's largest economy but also as a global leader in tech innovation. 

With the fifth largest land area, the seventh largest population, and the ninth largest GDP (2023) worldwide, Brazil continues to attract both local and international investments.

Recent data from Statista (Apr 2, 2025) indicates that while competitors like Mexico have made significant strides, Brazil remains at the forefront of Latin American e-commerce. In 2023, Brazil's online shopping revenue reached nearly 186 billion Brazilian reals—more than double the revenue from 2019 and marking a 9.5% increase from 2022. Platforms like Mercado Livre, which dominates the region's e-commerce landscape, further underscore Brazil's robust digital economy.

Growth of Brazil's Outdoor Market

The outdoor market in Brazil is expanding rapidly, driven by an increasing number of young consumers engaging in activities such as hiking, biking, camping, and fishing. This surge in outdoor activities has boosted demand for specialized outdoor gear, including smartwatches designed for the outdoors.

According to Statista, the Brazilian outdoor equipment market is projected to hit $700.83 million by 2025, with an anticipated annual growth rate of 7.19% between 2025 and 2029. This positive market trend presents a significant opportunity for companies that are ready to capitalize on the outdoor tech boom.

Outdoor Equipment - Brazil | Statista Market Forecast

Google show that the online share of the smartwatch in Brazil is increased as below screenshot shows: 

Transitioning from Fashion to Performance: 

As the market evolves, the focus is shifting from smartwatches as mere fashion accessories to essential performance devices that enhance outdoor experiences. Key performance features such as extended battery life, good waterproofing, and precise GPS tracking are becoming increasingly important. The market is cost sensitive, but there's still about 30% are looking for mid-high end smartwatches, our products can cover this range, from entry level, to high end, to meet dfferent customer's needs.

Especially our model feature with 100 days standby time, which is exclusive in the market, and hot sell in Mercado Livre platform. 

For example, we offer two models with 100-day standby capabilities: one with a round screen and another with a square screen. Both models boast a waterproof rating of 1 ATM (10 meters), surpassing the conventional IP68 standard (1.5 meters), making them ideally suited for various outdoor conditions.

X1 Pro_Leadoys Technology Co., Ltd.

For the entry level smartwatch, the model C28 is the best seller, which features with 2.02inch sauqre big screen, AI watch face and GPT function, DaFit App, and support accurate heart rate and sleep monitoring. 

C28_Leadoys Technology Co., Ltd.

If your business is mainly in Brazil or Latin American, and have the interest in exploring outdoor smartwatch, please feel free to contact us, let's make things big!