Canalys: Xiaomi Overtakes Apple to Become Highest Shipper of Wearables in Q1 2025

Introduction

According to Canalys' latest 2025 Q1 report, it reveals the total shipments of smartwatch reached 46.6 million units, up 13% year-on-year. 

Xiaomi won the first place with a growth rate of 44%, followed by Apple, Huawei, Samsung, and Garmin. 

But dig deeper past Xiaomi's 44% volume-driven growth and Apple's luxury stronghold, and you'll find where the real revolution is brewing: the rugged outdoors.

While mainstream brands battle over price tags and features, specialists like Garmin – beloved by ultrarunners and mountaineers for battlefield-grade durability – quietly clocked 10% growth in the outdoor segment. This isn't just a niche: it's proof that when lives depend on gear, consumers choose tools engineered for extremes.

What Buyers Really Care About :

Canalys confirms the top 3 purchase drivers:

1. Price (Xiaomi's playground)

2. Battery life

3. Health tracking

Leadoys' Answer: Where Endurance Meets Intelligence

This gap is why our engineers obsess over real-world resilience. 

When we launched our 100-day standby watch X1 Pro and X3, they are well-received in Europe and the American markets.